Our social media policy

Introduction

The Children’s Hospital Foundation uses social media to:
• inform, engage and foster a strong sense of community for Children’s Hospital Foundation staff,
volunteers and stakeholders, including but not limited to patients and families, researchers,
clinicians, donors and partners
• bring a face to our organisation by sharing patients’ stories and by updating stakeholders on the progress of patients
• inform donors and supporters about the work the Children’s Hospital Foundation does in the hospital and across the State and in research, by sharing stories, photos and video of services and programs we run and research projects we fund
• support fundraising campaigns by increasing reach to new and existing stakeholders
• profile the Children’s Hospital Foundation as a reputable employer to prospective employees and volunteers.

Our key principals for social media are:

• Authentically, truthfully and transparently engage with our online community and use social media to add value to the Children’s Hospital Foundation and its audiences.
• Treat everyone with honesty, respect, fairness, courtesy and sensitivity.
• Always communicate in line with the Children’s Hospital Foundation’s values.

2 Purpose

The purpose of this policy is to provide a framework for social media use relating to the Children’s Hospital Foundation and through the personal pages of employees. It is designed to enable staff to use social media to promote and support fundraising for the Children’s Hospital Foundation, as well as to provide direction about appropriate personal use of social media (including commenting on other posts) relating to the Children’s Hospital Foundation, the Queensland Children’s Hospital and other partners or donors.

3 Scope

This policy and procedure applies to all Children’s Hospital Foundation employees and volunteers when using social media referring to the Children’s Hospital Foundation, the Queensland Children’s Hospital and other partners or donors, including using their personal social media accounts when referring to these entities.

4 Policy

The Children’s Hospital Foundation may use social media as a marketing tool where appropriate.
All employees are encouraged to personally engage with the Children’s Hospital Foundation social media to further promote our work. Employees’ use of social media should be consistent with the objectives and key principles set out in section 1 above.
A breach of this policy may result in disciplinary action.

5 Procedures

5.1 Responsibilities
The Marketing and Communications team is responsible for the Children’s Hospital Foundation’s overall social media strategy. The team is also responsible for managing and administering all of the Children’s Hospital Foundation’s social media channels, including posting content and images to promote events and activities as well as removing any social media posts where appropriate.
If you become aware of a breach of this policy and procedure, you should contact the Head of Marketing and Communications immediately.

5.2 Use of social media by employees and volunteers
The Children’s Hospital Foundation encourages discussion, participation and information sharing. We encourage employees, volunteers, clients and external ambassadors to engage with the social media posted and managed by the Children’s Hospital Foundation.

Employees and volunteers can share posts, photos and videos from the Children’s Hospital Foundation’s social media channels. These are not to be altered in any way and may not be used for any use other than the original intended use.

If an employee or volunteer wishes to post about the Children’s Hospital Foundation on their own social media accounts, which is not content already published on the Children’s Hospital Foundation account/s, the employee or volunteer must seek permission from the Head of Marketing and Communications.

The Children’s Hospital Foundation social media should not be used by employees or volunteers to promote their personal business, service or product.

 

Employees are reminded of the following when using social media:

• Do not disclose any confidential information, including fundraising targets or costings, without prior approval.
• Do not post material that could cast doubt on your integrity or the integrity of the Children’s Hospital Foundation.
• Do not post material that could be interpreted as an official statement on behalf of the Children’s Hospital Foundation, or any of its employees or volunteers.
• Do not use the Children’s Hospital Foundation logo, branding or child photos without prior approval.
• Do not disclose personal information (such as people’s names and contact details) without prior approval.
• Do not post anything that you would not want your family, colleagues, manager or news service to see, broadcast or publish.
• Do not post negative comments about other Children’s Hospital Foundation employees (past, current or future) or their performance.
• Do not post negative comments about the Queensland Children’s Hospital or Foundation partners or donors
• Do not post personal views on any of our supporters, partners or other stakeholders.
• Do not discriminate, bully, harass, humiliate or threaten anyone.
• You are welcome to add colleagues of the Children’s Hospital Foundation as friends or followers on your social media accounts, however we discourage staff from adding volunteers and families to their personal social media accounts.

Social Media Definitions