Rosie joined the Children’s Hospital Foundation as CEO in July 2017, bringing a strong strategic and commercial background to the organisation as well as extensive experience in the not-for-profit sector.

Rosie Simpson

Chief Executive Officer

Rosie joined the Children’s Hospital Foundation as CEO in July 2017, bringing a strong strategic and commercial background to the organisation as it looks to build on its strong growth, funding for world class research and supporting innovation in the delivery of children’s health outcomes.
Rosie brings close to a decade of experience in the NFP sector with The Smith Family where she was responsible for both significant organisational strategic shifts and double-digit income growth in roles as Head of Strategy and Fundraising.
Previously Rosie was an Executive Director of Marketing at Telstra with a focus on 3 million rural and regional customers. She holds a Masters in Economic Development and a degree in Economics with experience as an economist with the International Wool Secretariat in London, a lobbyist in Canberra and has led a number of entrepreneurial projects to drive online services for rural and regional Australia. Rosie’s areas of expertise include senior leadership, strategic planning, digital and e-commerce development, consumer marketing and all aspects of fundraising.